ข่าวประชาสัมพันธ์ Indorama Ventures+the collaboration

Sasin MBA Students Engage in Sustainable Branding with Tha Chalom Community

Sasin MBA students from the Brand Management in the Era of Sustainability and Digital Transformation course visited the historic Tha Chalom community in Samut Sakhon. This immersive, action-based learning initiative, led by Assistant Professor Yupin Patarapongsant, centered on the theme "Sustainable Branding from the Bottom-Up: Creating Brand Elements." Sasin's collaboration with local subsistence entrepreneurs in Tha Chalom is a powerful example of integrating sustainability, experiential

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